Founded in 2025 by songwriter-producer Jimmy Messer—bringing over 30 years of music-industry grit, mastery —and big-wave world champion and musician Makua Rothman, whose raw authenticity, cultural roots, and fearless creative energy shape the soul of the brand, Villains for Good is far more than a record label. It’s a movement for creators who refuse to play it safe. Based in Venice, California and big island, Hawaiʻi, V4G RECORDS drawS ITS energy from two creative coasts where waves crash, streets pulse, and creativity refuses to be contained. hubs where resilience turns into rhythm, and purpose becomes sound. Two Coasts. One Movement.

We’re inspired by those who have been misunderstood yet stayed true to their beliefs — the bold, unapologetic voices who use music to rise above challenges, inspire change and uplift their communities.

Our label is home to artists who don’t just play music — they are outspoken innovators who smash the mold, speak their truth, and bend genres until they break. They’re the voices that won’t be silenced and the sounds you didn’t see coming.

LOVE,
Villains for Good